In her own words:
My name is Sue and I am from Singapore, a little beautiful island in South East Asia. I have a belief. Life is short. Live to your fullest. If you have a dream, live it and make it happen. I hope my belief will also extend to my jewelry creations
I named my shop "AllureByU" because it delivers an attractive, desirable, appealing kind of connotation.
Every woman is beautiful and gorgeous and I hope that my ideas, hard work and LOVE put into each and every piece of jewelry that I make will help them to achieve this in a special way through my creations.
Everyone starts off differently! I got started in the designing business by accident. I got inspired by all the other crafters and artists while shopping and browsing through the internet. When I saw their creations on their websites and in their shops, I thought to myself how beautiful their creations are and how nice if I could create some of these myself. That train of thought ended with the determination to make my own beautiful creations!
I stumbled upon Etsy by accident to begin with, but ended up being the best accident because AllureByU was born in February 2010!
All the things around me inspire me. I love nature and life. I love new exciting ideas and trying them. I do not like sticking to the same old concepts. Thus I use all kinds of themes and all kinds of different materials in my creations. I love to get inspirations from all of them. Sometimes something seemingly boring, when combine with another material, will create a beautiful piece. Let your creativity juices flow.
I love every single piece of my creations because they are created with lots of love, efforts and time.